As a brand deeply rooted in a return to self, we acknowledge that we, as human beings, are in fact part of the environment and our responsibility to protect and nourish it is no longer a choice, but a necessity.
We celebrate the natural form and encourage making ethical choices on how we dress and live – with intention, care and respect for ourselves and the planet.
In an industry that is known for being one of the biggest planet polluters, we are committed to a slow fashion movement. Encouraging ourselves and our community to shift from the mindset of need now, buy more to buy less, buy better and wear longer.
Our goal is to align ourselves with long-term sustainability, and responsible business practices and encourage a more mindful approach to consumption.
Part of our ethos is a low-volume production with all pieces handmade locally to ensure no oversupply. We are committed to using regenerated, recycled and biodegradable fabrics first and where this is not 100% feasible, we incorporate premium quality materials for greater product longevity.
STRIVING FOR PROGRESS, NOT PERFECTION
It would be dishonest to say that navigating the complexities of this industry was easy. We recognise the issues we must face and we're committed to learning, adapting and changing where necessary to meet these goals.
We hope you will join us in the slow fashion movement, a more ethical and sustainable approach helping shape a future we can all be proud of.